PaisaMaps for businessObjectiveMatch the product to the catchment
With PaisaMapsRead estimated household income and spend for every pincode within the radius you choose.
OutcomeUnit sizes, price bands and tenant mix pitched at the households who live there.
For developers, mall operators and hotel chains
Prove the demand around a project before you build it.
Land, pricing and tenant mix are decided years before the first customer arrives. PaisaMaps shows what the households around a plot can afford today, so the project is pitched at the market that's really there.
What you can achieve
From a plot to a pitch backed by numbers
ObjectiveChoose between candidate plots
With PaisaMapsCompare plots side by side on purchasing power, income and spend of their catchments.
OutcomeA ranked plot list with the reasons written down.
ObjectivePitch tenants with evidence
With PaisaMapsShow retailers and F&B brands the spending power around your mall, pincode by pincode.
OutcomeLeasing conversations that start with their customers, not your floor plan.
ObjectiveGive investors a case they can check
With PaisaMapsKeep plots, notes and reports in one project; share a PDF or read-only link.
OutcomeA demand story that survives due diligence.
ObjectivePlace a hotel where its guests spend
With PaisaMapsRead the affluence and vehicle ownership of the surrounding area.
OutcomeA clearer view of local demand for F&B, banqueting and business stays.
Who's involved
Who uses it, who reads it, who pays for it
Uses it every week
- Land acquisition / BD manager
- Leasing manager
- Feasibility analyst
Reads catchments around plots and malls, builds comparisons and tenant pitches.
What they getA catchment readout for any plot in minutes.
Reads and decides
- Head of land / projects
- Investment committee
- Hotel development head
Reviews the demand case before committing land, pricing or a brand.
What they getEvidence that holds up with investors and partners.
Pays for it
- Head of business development
- CFO
- Founder / MD
Funds feasibility work across the project pipeline.
What they getProjects pitched at the market that's actually there.
The principle
A catchment is households and what they can spend, not hectares inside a ring.
A business case, start to finish
A developer chooses between two plots for a mid-premium project
- Draw the ringsA ring around each plot at the distance buyers would realistically commute.
- Read the catchmentOpportunity score, income and spend for every pincode inside each ring.
- CompareThe two catchments side by side, with how each ranks in the city.
- Check the contextCar ownership and the city-level property-rate estimate frame the price band.
The decision
The plot with the smaller but more affluent catchment goes forward; the other is parked for a value-segment project.
What the team walks away with
- Catchment readouts for both plots, saved to one project
- A PDF for the land committee and investors
- An export of the catchment pincodes for the sales team
Signals that matter here
Which signal answers which question
Every plan sees purchasing power, income and spend. These are the signal groups that move this decision.
| Signal group | What it tells you | The decision it feeds |
|---|---|---|
| Purchasing power | How much a typical household earns and spends, and how that ranks in its state | Where your price point has enough customers; which sites to shortlist |
| Vehicles | Car ownership, the car-to-two-wheeler mix, luxury and EV share | Premium vs value positioning; parking-led formats; mobility products |
| Infrastructure | Night-time activity and schooling, as a read on how developed an area is | Whether a catchment is established or still emerging |
| Property | A city-level estimate of property rates | Rent and capex context for a city (not a valuation) |
Each signal's source and level (pincode, district or state) is listed on the signals page.
- Street-level, not city averages
- City reports hide the difference between two plots a few kilometres apart. Pincodes don't.
- Shareable evidence
- Reports and read-only links your partners and investors can open without an account.
- Labelled honestly
- Property rate is a city-level estimate and says so; it's context, not a valuation.
- Free viewers
- Bring your partners, architects and investors in as read-only viewers at no cost.
Getting started
How teams roll it out
No integration project. Most teams are reading their own cities on day one.
Before the land meeting
Open the free map and read the area around the plot.
Set up the project
We set up your workspace; add the candidate plots.
Build the case
Rings, comparisons and notes in one place.
Share
Send the report, or add investors as free viewers.
Use cases
The decisions it supports, and how
| Use case | How real estate & hotels teams use it |
|---|---|
| Site selection → | Chooses between plots and mall units on the strength of their catchments. |
| Market sizing → | Sizes demand for a price band or a hotel segment in a city. |
| Catchment analysis → | Reads the households around a project to set unit mix, pricing or tenant mix. |
Before you buy
Questions we hear
Is the property rate based on transactions?
No. It's a city-level estimate, labelled as such, and free on every plan. Use it as context, not as a valuation.
Does it work for hotels?
Yes, for reading the spending power of the surrounding area. It doesn't include tourism, occupancy or travel data.
Can we share it with partners?
Yes. Generate a PDF report or a read-only project link, or add partners as free viewers.
Keep exploring
Where to go next
Catchment analysis
Draw a ring around a site and read the purchasing power, income, spend and signals of every pincode inside it, compared with…
Explore →Site selection
Shortlist candidate pincodes by purchasing power, check each catchment, compare up to five sites side by side and send a…
Explore →
Workspace
A shared workspace for expansion decisions: projects, location intelligence, site comparison, saved-location pipeline, your…
Explore →Send us the plot
Share a location and your target price band; we'll read its catchment with you.