Signal capturing

Eighteen signals that explain who can spend, each one traceable.

We collect public data on banking, tax, vehicles, satellite night-lights, digital payments and more, join it to each pincode, and combine it into purchasing power, income and spend.

Talk to us Our methodology

15,341: pincodes with the core metrics
769: with data of their own
18: signals, each with a source
District: level of the official spending anchor

How to read it

Most signals are published for a district or a state, not a pincode. We say which, and a district figure never pretends to tell two pincodes apart.

Signal levels are shown on every card below

The palette

Every signal, what it measures, its source and level

The level tells you how fine-grained a signal is. Pincode-level signals vary street to street; state-level ones set the wider context.

Core on the free map Lite ₹200 signal plan and up Pro ₹500 signal plan, every dashboard plan

Purchasing power

3 signals

Purchasing Power IndexCore
One number for an area's spending power, 100 = the district norm.
Pincode · modelledBuilt from every signal below
Household income / monthCore
Estimated monthly income of a typical household in the pincode.
Pincode · modelledNSSO HCES, calibrated with state and district data
Household spend / monthCore
Estimated monthly consumption spend of a typical household.
Pincode · modelledNSSO HCES household spending survey

Banking & UPI

3 signals

Bank branches / lakh peopleLite
How well served an area is by formal banking.
DistrictRBI branch statistics
Bank deposits per personLite
Savings held in banks, a proxy for accumulated wealth.
DistrictRBI BSR deposits
UPI value per personLite
How much people pay digitally, a live signal of everyday spending.
DistrictPhonePe Pulse

Tax & economy

5 signals

Income-tax filers per personPro
Share of people filing returns, a direct marker of formal income.
StateCBDT annual report
MSMEs / lakh peopleLite
Density of small businesses, a read on local enterprise.
DistrictMSME Udyam registrations
Factories / lakh peoplePro
Industrial employment base.
StateASI factory counts
State output per personLite
Net state domestic product per head, the wider economy around the area.
StateState NSDP statistics
Cropping intensityPro
How intensively farmland is used, useful for rural markets.
StateMoSPI statistical year book

Infrastructure

2 signals

Night-light brightnessLite
Satellite-measured light at night, a strong proxy for economic activity.
PincodeNASA VIIRS
Schools / lakh peoplePro
Social infrastructure and family density.
DistrictUDISE+

Vehicles

4 signals

Cars / 1,000 peopleLite
Car ownership, one of the clearest affluence signals.
DistrictVAHAN registrations
Car to two-wheeler ratioLite
How far an area has moved up from two-wheelers.
DistrictVAHAN registrations
Luxury vehicle shareLite
Share of premium vehicles among registrations.
DistrictVAHAN registrations
EV sharePro
Early-adopter and premium-buyer signal.
DistrictVAHAN registrations

Property

1 signal

Property rate / sq ftPro
Indicative price of property. A city-level estimate, not transaction data.
City-level estimatePaisaMaps estimate

Signals measured at district or state level are the same for every pincode inside that area. The purchasing-power model combines them with pincode-level ones; it doesn't pretend they are pincode measurements.

How a score is built

From public data to a pincode score

Collect

Pull each source in its published form, keep its licence terms, and record when it was fetched.

Join

Attach each value to pincodes using India Post's PIN boundaries and directory.

Model

Combine the signals into purchasing power, then estimate income and spend, calibrated to the national household survey.

Check

A weekly refit must pass fixed sanity gates (for example, known affluent areas must outrank their neighbours) before anything changes.

Sources

Where the signals come from

SurveyNSSO HCES household spendingBankingRBI branches & depositsTaxCBDT income-tax filersSatelliteNASA VIIRS night-lightsPaymentsPhonePe Pulse UPI valueVehiclesVAHAN registrations: cars, EVs, luxuryBusinessMSME Udyam registrationsIndustryASI factory countsEducationUDISE+ schoolsEconomyState NSDP per capitaBoundariesIndia Post PIN polygonsIncomeKarnataka DES district income

We don't sell OpenStreetMap-derived data, and we don't claim real-time, transaction-level or footfall data.

Signals that matter here

From signal to decision

Every plan sees purchasing power, income and spend. These are the signal groups that move this decision.

Signal group	What it tells you	The decision it feeds
Purchasing power	How much a typical household earns and spends, and how that ranks in its state	Where your price point has enough customers; which sites to shortlist
Banking & UPI	How banked and how digitally active an area is	Where credit, payments or premium products will be adopted first
Tax & economy	How many people file income tax, and the local business base	Formal-income depth for lending; B2B and SME demand
Infrastructure	Night-time activity and schooling, as a read on how developed an area is	Whether a catchment is established or still emerging
Vehicles	Car ownership, the car-to-two-wheeler mix, luxury and EV share	Premium vs value positioning; parking-led formats; mobility products
Property	A city-level estimate of property rates	Rent and capex context for a city (not a valuation)

Each signal's source and level (pincode, district or state) is listed on the signals page.

All signals and sources

FAQ

About the data

More detail on the methodology page.

Are these real incomes?

No. They are modelled estimates built from public data. They are good for comparing areas, not for judging a single household.

How often does it change?

The model is refitted weekly. Each source updates on its own schedule; some publish yearly.

Can I add my own data?

Yes. Upload your store list with revenue in the workspace. It stays in your account, encrypted, and is used to score your stores and calibrate your forecast.

Which signals come with which plan?

The three core metrics and the property-rate estimate are free. Signals Lite adds 9 signals for ₹200 a month, and Signals Pro or any dashboard plan includes all of them.

See your own market on the map

Tell us the cities and the decision you're making. We'll walk through it with you on the real data in about 20 minutes.

Talk to us Open the free map

Eighteen signals that explain who can spend, each one traceable.

Every signal, what it measures, its source and level

From public data to a pincode score

Collect

Join

Model

Check

Where the signals come from

From signal to decision

About the data

Where to go next

Methodology

Data API & exports

Lenders, NBFC & fintech

See your own market on the map