PaisaMaps for businessObjectiveWhich neighbourhoods in this city are the most affluent?
With PaisaMapsColour by purchasing power; read the ranked list beside the map.
OutcomeA first long list, free.
Live map
Read a whole city's spending power at a glance.
15,341 pincodes, coloured by purchasing power, household income or spend. Free to use, no sign-in.
Six views
Pick the view that fits the question
The same data, drawn differently. Swipe or use the arrows.
Switch the metric
Income and purchasing power tell different stories
Drag across Mumbai. Purchasing power blends income and spend, ranked against the region.
- Spot areas where income is high but spending lags, or the reverse
- One click between purchasing power, income and spend
- Click a pincode for its numbers
On every pincode
What you can read without signing in
Click any pincode on the free map.
- Purchasing Power Index
- One number for spending power; 100 is the district norm.
- Household income
- Estimated monthly income of a typical household, in rupees.
- Household spend
- Estimated monthly consumption spend of a typical household.
- Property rate
- A city-level estimate, labelled as one. Not a valuation.
- How it was estimated
- Pincodes without data of their own show a labelled estimate, not a made-up difference.
Signal explorer
Search and switch signals
Find a signal by name and paint the map with it: car ownership, UPI use or tax filers show who is behind the spending.
On your phone
Take it to the site visit
The map works on a phone, so you can check an area while you're standing in it.
In the first five minutes
Questions the free map answers
ObjectiveWhere does income concentrate?
With PaisaMapsSwitch to the income heatmap.
OutcomeWhere premium formats and products belong.
ObjectiveIs this pincode above or below its area?
With PaisaMapsClick it for its numbers and how it compares.
OutcomeA quick sense-check before a site visit.
FAQ
About the map
Is the map really free?
Yes. Anyone can open it, search and read purchasing power, income and spend without signing in.
Why are some areas circles instead of shapes?
We draw India Post's own PIN boundaries. Where a pincode has no published boundary, it keeps a circle rather than borrowing a neighbour's shape.
What does 100 mean?
Purchasing power is indexed so the district norm is 100. 130 means about 30% above it; 70 means about 30% below.
Keep exploring
Where to go next
Signals & data
Pincode-level economic data for India: purchasing power, income, spend and 15 signals across banking, tax, infrastructure…
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Catchment analysis
Draw a ring around a site and read the purchasing power, income, spend and signals of every pincode inside it, compared with…
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Retail & F&B
Retail, café, QSR and pharmacy chains use PaisaMaps to find pincodes that can support their ticket size, compare candidate…
Explore →See your own market on the map
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