PaisaMaps for business
Product Platform overviewMap, signals, workspace and API in one tourLive mapSpending power for every pincode, six ways to see itWorkspaceProjects, store data, compare, reportsSignals & dataWhat we capture, from where, how oftenExpansion forecastFrom a budget to ranked sites and revenue rangesData API & exportsCSV, Excel, JSON and API keys
Solutions Retail & F&BWhere to open the next storeReal estate & hotelsCatchment demand for projects and propertiesLenders, NBFC & fintechArea-level affordability and market sizeAny businessD2C, franchises, services, SMEsAgencies & consultantsStrategy firms working for many clientsSite selectionRank candidate pincodesMarket sizingHouseholds × spend for any areaCatchment analysisWho lives around a siteCredit & affordabilityAn area input for lendingTerritory planningBalance sales territoriesPortfolio benchmarkingScore the stores you already have
Pricing
Resources How it worksBefore and after you sign inWhy PaisaMapsWhat's different, honestly comparedMethodologyHow every score is built, checked and labelledSecurityHow your account and data are protectedFAQProduct, data, pricing, securityHelp & supportGet an answer from a person
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FAQ

Questions, answered

Can't find yours? Write to us and a person will reply.

Data

The data

Where do the numbers come from?

Public sources: the national household spending survey, RBI banking data, income-tax filers, vehicle registrations, satellite night-lights, UPI value and more, joined to each pincode.

Are they real incomes?

No. They're modelled estimates, good for comparing areas. They are not measurements of any household.

How many pincodes do you cover?

15,341 with the core metrics, which is 80% of India Post's 19,097 pincodes. 769 of them have data of their own; the rest carry a district or state estimate, labelled as one.

How often is it updated?

The model is refitted weekly and must pass fixed sanity checks before the map changes. Sources update on their own schedules.

Do you have footfall or transaction data?

No. We don't claim real-time, transaction-level or footfall data.

Product

The product

What's free?

The map, the three core metrics and the property-rate estimate, without signing in. A free account lets you save locations.

What's in the workspace?

Projects, the map workspace with location intelligence, compare, saved-location pipeline, store-data upload, forecast and reports.

Can I use it on my phone?

The map works on phones. The workspace is designed for a laptop.

Is there an API?

Yes. Any account can create an API key; Growth and above get higher limits.

Security & privacy

Your data

Who can see my store data?

Only people in your company. It's encrypted at rest and never shared with other customers.

How do I sign in?

With your Google account. We don't store passwords.

How is my data protected?

The security page lists what we do: encryption at rest for store data, hashed API keys, Google sign-in, and more. The privacy policy sets out what we collect and why.

Accounts & billing

Accounts & billing

Do viewers cost anything?

No. Viewers are free and read-only: they don't use a seat or spend credits.

Can one account pay for several companies?

Yes. Link companies to one paying account; usage is reported per company.

Do I get a GST invoice?

Yes, for every payment.