FAQ
Questions, answered
Can't find yours? Write to us and a person will reply.
Data
The data
Where do the numbers come from?
Public sources: the national household spending survey, RBI banking data, income-tax filers, vehicle registrations, satellite night-lights, UPI value and more, joined to each pincode.
Are they real incomes?
No. They're modelled estimates, good for comparing areas. They are not measurements of any household.
How many pincodes do you cover?
15,341 with the core metrics, which is 80% of India Post's 19,097 pincodes. 769 of them have data of their own; the rest carry a district or state estimate, labelled as one.
How often is it updated?
The model is refitted weekly and must pass fixed sanity checks before the map changes. Sources update on their own schedules.
Do you have footfall or transaction data?
No. We don't claim real-time, transaction-level or footfall data.
Product
The product
What's free?
The map, the three core metrics and the property-rate estimate, without signing in. A free account lets you save locations.
What's in the workspace?
Projects, the map workspace with location intelligence, compare, saved-location pipeline, store-data upload, forecast and reports.
Can I use it on my phone?
The map works on phones. The workspace is designed for a laptop.
Is there an API?
Yes. Any account can create an API key; Growth and above get higher limits.
Security & privacy
Your data
Who can see my store data?
Only people in your company. It's encrypted at rest and never shared with other customers.
How do I sign in?
With your Google account. We don't store passwords.
How is my data protected?
The security page lists what we do: encryption at rest for store data, hashed API keys, Google sign-in, and more. The privacy policy sets out what we collect and why.
Accounts & billing
Accounts & billing
Do viewers cost anything?
No. Viewers are free and read-only: they don't use a seat or spend credits.
Can one account pay for several companies?
Yes. Link companies to one paying account; usage is reported per company.
Do I get a GST invoice?
Yes, for every payment.


